Customer Servicing by Chuck Reaves

Customer Servicing Chuck Reaves   INTRODUCTION   Your customers will compare your level of customer service with that of every vendor they deal with, both personally and professionally. This means that if your customer shops at Nordstrom’s, that is the standard of service to which you will be accountable.   ...

Customer Focus For Increased Profits by Howard E. Hyden

Customer Focus For Increased Profits Howard E. Hyden   THE WAKE-UP CALL In the 80’s, America got a wake-up call on three fronts: Quality: Today, everybody is doing quality. It used to be a competitive advantage; it is now merely entry into the game. Environment: The Valdez oil spill...

Trade show checklist

Trade Show Checklist What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way: 1. Align your trade show goals with your o verall marketing and company goals. 2. Create goals that are specific, measurable,...

Trade Show Facts

Trade Show Facts   Trade Shows account for over 18% of the marketing budget of most companies today. Fortune 1,000 and 1,500 companies * Corporate Trade Show budgets have increased by more than 50% in the last two years. * The 200 largest US trade shows...

Survival Kit for Trade Show

Survival Kit for Trade Show   Pre-Show Effort: Review Show with Staff – what is expected from each department of the company to have a successful exhibit Review the arrangements for the booth i.e., type, size, colors, logo etc. Create an Eye Level Attraction Review Floor Plan...

QGroup Trade Show Facts

Trade Show Facts   Trade Shows account for over 18% of the marketing budget of most companies today. Fortune 1,000 and 1,500 companies Corporate Trade Show budgets have increased by more than 50% in the last two years. The 200 largest US trade shows have over...