Sell VDP to decision makers

Sell VDP to decision makers To sell variable data printing you must convince executives—not print buyers—that VDP will improve marketing results. To do that you must speak the language of business. By Brad Lena LET ME be blunt: The people who buy variable data printing (VDP) are not...

Sales Effectiveness Planning Guide for Sales Managers

SALES EFFECTIVENESS PLANNING GUIDE FOR SALES MANAGERS “It’s not the people…it’s the process!”   17 COMPONENTS OF SALES EFFECTIVENESS   For a sales force to operate at optimum levels, each facet of the sales process must be improved. This guide will show you how to inspect, adjust and establish controls...

Marketing planning process

Marketing planning process Situation analysis is the first component of the marketing planning process. It involves a thorough examination of your company in relation to the competition and an analysis of the company’s internal strengths and weaknesses. A complete understanding of the external factors influencing your...

Marketing Budgets Showing Resilience

Marketing Budgets Showing Resilience. By Kate Maddox While many companies are cutting marketing budgets in response to the economic downturn, a surprising number are increasing them during these challenging times, according to several recent surveys. The Association of National Advertisers, which held its annual conference in Orlando, Fla....