How to Become a Rainmaker by Jeffrey J. Fox

How to Become a Rainmaker   The Big Idea   Inspired by Native American tradition, the Rainmaker is one who uses his power to bring rain to nourish crops that feed the tribe. In sales, a rainmaker is the revenue-bringer to a company. She brings the very lifeblood of...

Business Start-Up – The definition of marketing

Business Start-Up The Definition of Marketing by Tiffany Washko If the circus is coming to town and you paint a sign saying, "Circus is coming to Fairgrounds Sunday," that's Advertising. If you put the sign on the back of an elephant and walk him through town, that's a...