Marketing planning process

Marketing planning process Situation analysis is the first component of the marketing planning process. It involves a thorough examination of your company in relation to the competition and an analysis of the company’s internal strengths and weaknesses. A complete understanding of the external factors influencing your...

Marketing Budgets Showing Resilience

Marketing Budgets Showing Resilience. By Kate Maddox While many companies are cutting marketing budgets in response to the economic downturn, a surprising number are increasing them during these challenging times, according to several recent surveys. The Association of National Advertisers, which held its annual conference in Orlando, Fla....

Marketing Audit Plan Report

Marketing Plan Audit Report A. Business and Product/Service Description 1. Describe the Industry 2. Specify the Organizational Mission and Objectives 3. Describe the Product/Service and the Fit 4. Record Financial Forecasts/Goals B. Market Environment 1. Describe the Market Sue and Market Potential 2. Describe Demand Trend for Product/Service 3. Identify and Describe Market Segments...