What’s in a lead? Opportunity.

Leads. How did the word originate? And, what approach do people take to them? Basically, a lead is a prospect’s or suspect’s name that eventually can turn into a sale. Literally, the lead leads you into a sale or a transaction. Over the last year...

The Changing Playing Field Of Tradeshows

In recent years tradeshows have experienced the very sort of highs and lows that make most entrepreneurs wonder why they don’t just cash in for a regular nine to five alternative. The Eighties and Nineties were a boon to the tradeshow and exhibit industry. Companies...

Taking the mystery out of social media: It’s time you get onboard

As business directors, we are instruments of change. Over the years, we’ve witnessed paradigm shifts in the way we conduct business and communicate with customers. Yet, when I speak to clients regarding social media, there seems to be such mystery surrounding it. Curiously, most of...

Growing Up Companies—and Clients

As the recovery continues, the companies that are still in the game have a playing field that is now in a stronger position. That’s because many companies that did not have the financial wherewithal have disappeared or have focused their efforts elsewhere. But,...

The Three R’s of Client Relationships

Choosing the right method of showing our appreciation for a client has its challenges. We struggle with political correctness and varying corporate guidelines, balancing our appreciation with a need to demonstrate it in compliance with a new set of gift giving rules born from the...