Relationship First

We often wear our sales process like a badge of honor. We knock on ten doors—nine of which are promptly closed in our faces—and savor that one time when the prospect says “OK, I’ve got ten minutes.” Then it’s all about isolating and communicating compelling...

The discipline of life is the discipline of business growth

Did you ever notice how some entrepreneurs treat marketing the way they approach their health? Lots of short-term commitment but very little in terms of long-term results. Comparisons to our personal lives are obvious when it comes to quick fixes: • Crash diet...