Allow us to introduce ourselves: we’re Q Group
We offer a fully integrated scope of creative services that include branding, advertising, direct response, interactive marketing, and public relations. And we’re experts in both consumer and b2b marketplaces.
But what makes Q Group truly unique is our experience and know-how when it comes to business development and growth. We believe that no marketing plan–let alone an isolated campaign–can succeed without a supportive, dedicated, and measurable sales process. So though we love talking about creative solutions, we’ll back them up with a sound business generation plan that’s targeted to your specific organization and your customers. Because at Q, it’s all about the sales. Measurable sales that build your business.
Business Generation Process
Time and time again, we meet with clients who have an impressive product or service, but simply don’t know how to create business opportunities. Where exactly is your organization when it comes to having a clear process for generating business? The Q Group helps you actualize the process by exploring these five critical areas:
Marketing Research and Analysis. Have you identified the need for your product or service? Exactly who has that need? Where do they reside? What do they think? How much do they spend?
Positioning and Branding. Have you clearly defined what makes your product or service unique and beneficial? Have you established a memorable brand?
Product Awareness. How are you making your target audience aware of your product or service? Do you hang where they hang? Are you there when they’re there?
Sales Process. How effective is your team at lead generation? Appointment setting? Sales presentation? What is your close ratio?
Customer Satisfaction. The fact is most people are not comfortable expressing disappointment, so companies often hear only the good and not the negatives. We need the truth.
Once your business generation process has been established, it’s time to put the wheels in motion. It’s time for Q Results.
At Q Group, we treat marketing as an investment, similar to any investment that’s funded by hard-earned dollars. When you entrust a broker with your yearly bonus, you expect the benefit of a return. Similarly, when you invest your marketing budget with Q Group, you should expect the same benefit. Which is why we provide our clients with integrated marketing and sales solutions that result in profit. We call it your Return on Marketing. You’ll call it results.
Yes, we offer a fully integrated scope of advertising and promotion services, including branding, advertising, direct marketing, interactive, and public relations. But what makes us truly different—and valuable to our clients—is that we also provide the business generation expertise that’s integral to your success.