Duralee Contract is often seen as the “best kept secret” within the fabrics industry. Therefore, they need to get themselves into the mind-set of young designers and specifiers and convince them that Duralee Contract has everything they need (fabric selection) to satisfy their clients.


Q Group recently created a distinctive image-building ad campaign designed to breakthrough the clutter and generate instant awareness within the interior design industry. The ads feature their latest collections and the iconic food and fabric visuals create a strong sensory appeal.


The ad campaign generated extremely positive industry feedback.