Refresh Whitsons’ corporate identity to make the brand more contemporary and competitive with larger food service companies. This refreshed identity needed to be translated across all marketing collateral materials.


Q Group developed a new enhanced logo and detailed color palette that has been incorporated into their new corporate identity, corporate brochure and vertical market brochures, as well as incorporated into the interior design of their new corporate headquarters.


Whitsons’ brand image has been completely transformed and their market position has improved within the increasingly competitive food service industry.