The Building Blocks to Successful Marketing
The Building Blocks to Successful Marketing It's More than Sales and Advertising Whether you're a Fortune 500 company or a one person shop, to be successful, you must have a marketing strategy and you must implement it consistently. However, it doesn't have to cost a fortune...
TEC – Taking the Pain Out of Performance Appraisal – Judith Segal
Taking the Pain Out of Performance Appraisal (and Putting the Productivity Back Into It) Judith Segal, PHD PERFORMANCE APPRAISAL Performance appraisal is a process of talking to people about how they are doing in relation to Where the company is going, performance appraisals are useful for: Increasing productivity Improving...
TEC – Market Discipline The Key to a Dynamic Marketing Plan – Jay Chalmers
Market Discipline: The Key to a Dynamic Marketing Plan Jay Chalmers MARKETING In most companies, the marketing plan involves little more than deciding how much revenue the company wants to have for the year and how it intends to get it. Long before you make those decisions, however,...
TEC – Effective Marketing How to Get it Or Tell if You Already Have It – Mitch Gooze
Effective Marketing; How to Get it or tell if you already have it Mitch Gooze BE THE LEADER IN YOUR MARKETPLACE If you aren’t the #1 or #2 supplier in your market segment or market niche, no matter how small that niche is, at some point in time...