5 quick sales tips for e- tailers YO. Got a minute? We know it's a battle out there for e-tailers this holiday shopping season. Maybe you're doing better than you had hoped. Maybe you aren't. If your shopping carts are empty, or people aren't even mustering their mice...
Top 10 Direct Mail Mistakes You are viewing page 1 There are some people who make a career out of direct mail. Most people, however, get the general idea but make errors along the way. Below are the most common mistakes that you will encounter with a...
Teasing and Pleasing With Envelope Copy Dean Rieck, August 14, 2006 Last time, I told you that you don't saw a board with a wrench and you don't tighten a screw with a hatchet. Every job requires a specific tool. This is also true of teaser copy on...
Success Checks Integrity of Our Mailing List Survey TO: ---------------------------------- FROM: _ This questionnaire from TEC member David O. Schwartz will be used to determine whether our mailing list is as up to date and functional as it should be. Please have this completed by ~,..- _ (Date) Is maintaining your mailing...
Selling Printing Requires the Right Sales Process If we only knew the one right sales method for selling printing, think how easy it would be. All we have to do is just follow the steps, apply sales skills along with printing knowledge and magically, sales would...