Trade Show Checklist What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way: 1. Align your trade show goals with your o verall marketing and company goals. 2. Create goals that are specific, measurable,...
Trade Show Facts Trade Shows account for over 18% of the marketing budget of most companies today. Fortune 1,000 and 1,500 companies * Corporate Trade Show budgets have increased by more than 50% in the last two years. * The 200 largest US trade shows...
Survival Kit for Trade Show Pre-Show Effort: Review Show with Staff – what is expected from each department of the company to have a successful exhibit Review the arrangements for the booth i.e., type, size, colors, logo etc. Create an Eye Level Attraction Review Floor Plan...
Trade Show Facts Trade Shows account for over 18% of the marketing budget of most companies today. Fortune 1,000 and 1,500 companies Corporate Trade Show budgets have increased by more than 50% in the last two years. The 200 largest US trade shows have over...