2001 Action Plan
...
DURALEE FABRICS
ENERGY
MPOWER
THE WORKPLACE GROUP
RS PRECISION
MULLER MARTINI
SALON EDEN
DURALEE FABRICS
ENERGY
MPOWER
THE WORKPLACE GROUP
RS PRECISION
MULLER MARTINI
SALON EDEN
”You can't use up creativity. The more you use, the more you have.― Maya Angelou
Ask the experts? Please do! As consumers, we’re all wannabe marketers
Being in the strategic marketing arena for more than 25 years, it still somewhat surprises me when clients and their colleagues assume they know more about the field than my fellow marketing professionals or I do. But, what I’ve come to realize is marketing is...
New tools for the toolbox: What’s really new about cross-media marketing?
As I look at the end of this year and get ready for the next, I think about what to improve upon or do a bit better. One thing that comes to mind is a clearer understanding and use of the different on-line marketing techniques...
Sizzle or substance? Execution is the real big idea in business development and marketing
Recently, I had the opportunity to meet with a prospective client who said, “We can’t wait to hear your ideas.” I took that as simply a part of our conversation, and not necessarily an important part considering the many challenges they faced. But it got...
We may need to sell cheaper – but not any less: Maximizing today’s communication tools
As businesses keep evolving and finding ways to function more effectively and efficiently, I’m noticing continuous improvement in managing the cost of sales. The process itself has significant overhead, with some estimates as high as $600 to $800 per individual sales call at an average...
Success in sales? Know thy brand – Revisiting the basics: Company vision, core values and USP
It still amazes me when I speak to some salespeople—particularly those who represent a huge brand their company has spent tons of money to develop—that they can’t articulate brand basics: vision, core values, and unique selling proposition. So, let’s revisit the basics of your sales...
Developing your database: Getting back to basics – Protect it, nurture it and grow it
I recently had the opportunity to speak to a group of businessmen that represented large companies with sales of $50 million or greater. I asked a couple of questions about their marketing and sales efforts, and we talked about a number of things that were...
The business of referrals? Give and you shall receive.
What’s your typical conversation starter? Does it focus on the weather? A local sports team? House business? I always talk about having a plan for your sales call. And part of that plan includes starting off the conversation in the direction you want it to...
Commit to these marketing cornerstones, and watch your business grow
Doubts and second guessing are the bane of true potential. We’ve all seen a golfer who suddenly thinks he’s using the wrong club or hasn’t lined his shot up right. The result? A bogey or worse. The same holds true when it comes to committing...