”You can't use up creativity. The more you use, the more you have.― Maya Angelou
Business is looking up. Are you getting your share? When looking for new business there are some basic “in the know” rules to follow, most importantly: * Know why your clients buy from you; * Know who your prospects are; * Know what they like and where they go;...
In the course of our lifetimes most of us have experienced downward trends in the economy. Some of us tighten our belts and do with a little less. We delay our next car purchase, hold back on refreshing the wardrobe, and postpone that European vacation....
Some of us spend our entire lives trying to figure out that exact process which attracts prospects and coverts them to a sale. Then there are others that always seem to be at the right place at the right time. Did you ever wonder how...
We often wear our sales process like a badge of honor. We knock on ten doors – nine of which are promptly closed in our faces – and savor that one time when the prospect says “OK, I’ve got ten minutes.” Then it’s all about...
We often wear our sales process like a badge of honor. We knock on ten doors—nine of which are promptly closed in our faces—and savor that one time when the prospect says “OK, I’ve got ten minutes.” Then it’s all about isolating and communicating compelling...
Did you ever notice how some entrepreneurs treat marketing the way they approach their health? Lots of short-term commitment but very little in terms of long-term results. Comparisons to our personal lives are obvious when it comes to quick fixes: • Crash diet...
Digital alternatives and automated plants with worldwide distribution capabilities are driving down pricing while making the printed product more and more commoditized. In addition, value-added services, like warehousing, distribution, and pre-press, are being eliminated in favor of cheaper prices. That’s why the challenges facing today’s...