How to Plan and Execute Successful Acquisitions Terry Gambill The Acquisition Process In 1998, almost 4,000 middle market acquisition transactions occurred in the U.S. Based on two key demographics that kind of activity will significantly increase over the next 10 years. Currently, more than 50% of the privately...
How to Plan Your Negotiation Step 1: Discovery Who’s the other party (decision maker)? Negotiation History and Style Organization’s Strength and Weakness What are their issues? What do they want most from you? What are their deadline pressures? Step 2: Interest Interest always drives position – without understanding your interest,...
Market Discipline: The Key to a Dynamic Marketing Plan Jay Chalmers MARKETING In most companies, the marketing plan involves little more than deciding how much revenue the company wants to have for the year and how it intends to get it. Long before you make those decisions, however,...
Marketing Plan Audit Report A. Business and Product/Service Description 1. Describe the Industry 2. Specify the Organizational Mission and Objectives 3. Describe the Product/Service and the Fit 4. Record Financial Forecasts/Goals B. Market Environment 1. Describe the Market Sue and Market Potential 2. Describe Demand Trend for Product/Service 3. Identify and Describe Market Segments...