For the plan’s time horizon 1. John F. Kennedy asserted in the early 1960's that "before the decade is passed, we will send a man to the moon and return him safely to earth." With this statement he created a vision and momentum for NASA and...
SOME "FRIENDLY SKEPTICS" QUESTIONS TO APPRAISE A STRATEGIC PLAN (Note: Source is David H. Maister, Managing The Professional Services Firm, Free Press.) 1. What special capabilities do you plan to have that your best competitors cannot match? 2. Why can't they match them? 3. What actions will you take to...
TABLE OF CONTENTS Purpose of “60 MINUTES” 1. STRATEGIC ISSUE 2. ASSUMPTIONS 3. VALUES 4. VISION 5. CUSTOMER BENEFIT 6. OTHER BENEFICIARIES 7. OBSTACLES 8. VITAL SIGNS 9. STRENGTH, WEAKNESSES, OPPORTUNITIES 10. STRATEGIES 11. ACTIONS 12. TITLE 13. IMPLEMENTATION Purpose of “60 MINUTES” Why Plan? To direct choices vs. random decisions. To give hope vs. tyranny of the urgent. To shape your future...